SEO Training Edinburgh
An SEO package or retainer is not the answer for all businesses. If you have your own in house marketing team or you want to take on the digital marketing side yourself, our SEO training could be perfect for you.
There are lots of companies offering SEO training but our seasoned experts have achieved numerous first page rankings. Our training is sure to help you increase website traffic.
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SEO Training Courses Edinburgh
Our SEO training is split into four major facets.
Technical SEO– For Google to crawl your site smoothly the backend of the website needs to be up to scratch. We will give you a live technical audit of your own site and explain what fixes need to be made and more importantly how to fix them. We will cover issues such as 404 pages, site maps, duplicated content, pagination, alt tags, broken links and much more.
Keyword Research and On Page SEO– It is imperative that your site targets keywords that are relevant and have sufficient search volume combined with buyer intent. Firstly, we will show you the best keyword tools in the business, before we demonstrate how to use them and find great keywords,
After you understand how keyword research works, you need to understand the correct way to integrate the keywords into the code and content of the website. We cover all the necessary bases including meta data, SEO friendly URL’s, keyword density and image optimisation.
Link Building and Off Site SEO– Google and a lot of SEO’s claim links are becoming less relevant. The algorithm has certainly changed and spammy links have lost power. However strong niche relevant links from reputable sites can still dramatically increase rankings. In the link building part of our course we will show you everything from local citation links right through to achieving high authority guest posts and if you probe us ,we might even tell you about some very powerful grey hat methods.
Local SEO– If you are looking to rank locally and get into the map results then our local SEO module is perfect for you. We will cover Google My Business optimisation in depth, creating local citations the right way and make sure your on page is set up correctly for maximised local results.
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Why Choose Edinburgh SEO Training?
•Currently trusted by Business Gateway for delivering excellent results
•Flexible scheduling and happy to come to your office
•Available by the hour or can be booked for a half or full day
Our SEO training is not just based in Edinburgh and we are happy to travel to anywhere within the central belt including Glasgow, Ayrshire, Falkirk, Edinburgh and Fife.