Luxury Travel SEO & PPC Case Study
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Luxury Scotland Tours – An ROI Masterclass

Luxury Scotland Tours – An ROI Masterclass


Luxury Scotland Tours are a premium tour operator who provide private tours to guests from around the world.

Client’s Needs:

Luxury Scotland Tours tasked us with two main objectives:

  • Build a visually appealing website to showcase the beauty of Scotland.
  • Help them increase online leads through organic and paid traffic.
Visit Website

Our Strategy

Web Design

Our design team applied years of experience in landing page and conversion rate optimisation to create a friendly user interface. After analysing hours of Google analytics data and using visitor behaviour tools such as Hot Jar, we know how to craft landing pages that convert. The website artfully shows the natural beauty of Scotland, while leading the user down a simple conversion path.


As the name suggests, Luxury Scotland Tours targets a very high-end demographic, meaning our keyword research and targeting had to be pinpoint accurate. Using Google search ads, we utilised single keyword ad groups to drive high intent traffic to the website. We combined captivating copy and a strict manual bidding process to ensure high visibility and click through rates.


Driving organic traffic is our bread and butter. We started with the technical and on-page set up, which included:

  • Meta data
  • Heading tags
  • Internal linking
  • Structured data
  • Clean URL structure
  • Keyword density
  • NLP optimisation
  • Site map

This was followed up with a bespoke link building campaign. We targeted tourism and travel websites using our in-house outreach software.

“An ROI Masterclass” – Testimony

The campaign was such a success that Luxury Scotland Tours are happy to recommend us. Feel free to get in touch with them at:

  • Design
  • PPC
  • SEO