The site had keyword cannibalisation issues caused by multiple service pages targeting the same keyword. After a thorough technical audit, we implemented a 301 redirect strategy to solve the cannibalisation issues. In addition, we combined content from the cannibalised pages to increase word count and keyword density. This quick wins strategy skyrocketed rankings within weeks.
On Page SEO, Content Creation & Link Building
• Each page was manually audited and strategic on-page changes were made, including metadata, image optimisation and keyword density.
• Using an army of legal students, we created high quality blog content. An internal linking strategy was introduced to power up the main service pages.
• A monthly link building campaign was set up. Our team of link building experts managed to secure backlinks on some of the most prestigious legal websites on the internet.
Following extensive keyword research, we created a finely tuned Google ad campaign. Using single keyword ad groups and a strategic manual bidding strategy, we drove highly relevant traffic to all the main service pages.