Jones Whyte Law | 175% increase in organic traffic -
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Jones Whyte Law | 175% increase in organic traffic

Jones Whyte Law | 175% increase in organic traffic

Description

Jones Whyte Law are one of Glasgow’s leading law firms, but were struggling  to compete with competitors online. We started working with Jones Whyte at the start of 2018.

 

Client’s Needs:

  • To rank highly for a wide range of service keywords, such as family lawyers Glasgow, personal injury lawyers Glasgow, property solicitors Glasgow and litigation lawyers Glasgow.
  • To run a successful Google ad campaign that generated cost efficient, quality leads.
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Our Strategy

Technical Fixes

The site had keyword cannibalisation issues caused by multiple service pages targeting the same keyword. After a thorough technical audit, we implemented a 301 redirect strategy to solve the cannibalisation issues. In addition, we combined content from the cannibalised pages to increase word count and keyword density. This quick wins strategy skyrocketed rankings within weeks.

On Page SEO, Content Creation & Link Building

• Each page was manually audited and strategic on-page changes were made, including metadata, image optimisation and keyword density.
• Using an army of legal students, we created high quality blog content. An internal linking strategy was introduced to power up the main service pages.
• A monthly link building campaign was set up. Our team of link building experts managed to secure backlinks on some of the most prestigious legal websites on the internet.

Google Ads

Following extensive keyword research, we created a finely tuned Google ad campaign. Using single keyword ad groups and a strategic manual bidding strategy, we drove highly relevant traffic to all the main service pages.

Categories
  • PPC
  • SEO