Google Analytics Courses Edinburgh

Google analytics is a key tool for understanding your website’s traffic and if you understand Google analytics well, you will be able to make crucial changes to your site and ad campaigns to increase leads and revenue.

We understand that Google Analytics can be quite intimating at first and there is a lot of different facets that need explaining. Our courses are tailored to your level of experience but usually our training follows one of three structures.

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Beginner Google Analytics Course

-This course is for those who are new to Analytics or have very little experience. In this course, we give you a solid understanding of Google Analytics terminology including metrics dimensions, segments and audiences. We run you through the five major reports, Real Time, Audience, Acquisition, Behaviour and Conversions. By the end of this course you should have a solid understanding of all the major reports and be able to interpret the data accordingly.

Intermediate Google Analytics Course Edinburgh
This course is for those who have a grasp of the basics but want to learn how to get more from analytics. In this course, we focus on segments, filters, custom dashboards, setting up goals and attribution models.

Google Analytics, Tag Manager and AdWords Course Edinburgh

This course is our most advanced and looks at how Google Analytics, Tag Manager and Adwords can be intertwined to create a data driven approach to digital marketing. We look at setting up Tag Manager, deploying tracking code, creating events such as button clicks, form fill outs, ecommerce tracking and setting up JSON schema data. We then look at converting these events into goals within analytics. Other advanced issues are tackled such as creating remarketing audiences in Analytics, using Tag manager to deploy the Facebook pixel and setting up conversion tracking in AdWords. This course is perfect for digital executives and managers in agencies and in house roles who want to step up their game. This course is suitable for hands on business owners, that enjoy learning digital marketing.

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Where Does The Google Analytics Training Take Place?

We are very flexible in terms of where our training can be held. We don’t mind coming to your office, alternatively we are happy for you to come to our office. The courses outlined above are a rough guide and we are happy to customise training to your exact needs. If you would like to hear more about our Google Analytics training, then please give us a call or fill out our contact form.