Looking For An SEO Agency In Edinburgh You Can Trust ?
Want Page One Rankings ?
No Problem, That’s What We Do!
Looking For Online Leads ?
Not Only Do We Drive Traffic, We Make The Phone Start Ringing!
Looking For A Tailored Strategy?
We Understand One Size Does Not Fit All!
We Always Respond Within The HOUR !
Why Do You Need Our SEO Edinburgh Services?
- 54% of consumers regulary search for local business’s online
- Mobile searches for local services are increasing
- Local searches correlate with high conversions
Simply it is one of the main channels that consumers use for picking services and products. Last year 54% of consumers looked for local business services online at least once a month. And unsurprisingly only 3% of consumers never search for a local business online.
Mobile searches are rapidly increasing and consumers are looking for convenience on the go. It is more important than ever for local Edinburgh businesses to get a SEO strategy in place and make sure their site is ranking for local search and mirco search terms. No matter if you are an Edinburgh based lawyer or yoga teacher, consumers are searching online for high quality local services.
Local searches have a high correlation with monetary conversions. This makes an investment in local Edinburgh SEO all them more lucrative. A study undertaken by Google data has shown 76% of people search for services “nearby ” and within 24 hours 26% have made a purchase
Local Edinburgh Client Results
Struggling To Get Your Website To Page One ?
Our team understands exactly what it takes to achieve page one rankings. Multiple different factors come into play in terms of the length of time it takes to achieve page one rankings.
Factors That Effect SEO Success Time
- Keyword competition level
- Age Of Site
- Has your site undergone low quality SEO work previously
- The SEO budget you have available.
After the initial consult, we will audit your site and outline a custom strategy and estimate the time needed to reach page one. To the left are some results we have had for our SEO Edinburgh clients.
How Long To See Results
Despite all the variables on average we take between 3 and 6 months to get clients desirable page 1 rankings. After our initial consult where we learn about your business needs, niche and goals, we create a tailored SEO strategy. From this initial research we can give you an estimation of the cost and time needed to achieve page one results within a given time frame.
Need A New SEO Expert ?
Within the industry some SEO consultants have a habit of taking their foot of the gas while still continuing to charge the same monthly retainer. Our SEO team believes in transparency and earning our keep. Each month we will send you a report and a list of tasks which have been undertaken. Unlike some agencies we are happy to reveal the links we have built.
Penalty Removal Service
Have you seen a sudden drop in rankings and catastrophic drop in conversions. If this is the case your site could have fell victim to an algorithmic or manual penalty. Google penalties can be caused by unscrupulous link building , duplicate/scraped content or low quality pages. To correctly identify the type of Google penalty a firm understanding of the Penguin and Panda updates are needed. Luckily are seasoned SEO experts know these updates inside out and have recovered hundreds of Google penalties.
Adwords is a great way to drive highly relevant traffic to your website and unlike SEO, it works almost immediately.My team and I are Adwords certified and have run 6 figure budgets right through to smaller campaigns
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Facebooks ads are a cost effective form of advertising that can yield great results in the right niche.From correctly setting up and using the Facebook pixel right through to using clever re-marketing and look like audiences, we have the Facebook ad skills you need
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We are great believers in the power of social media marketing. Social media marketing is great for all businesses. However different tactics are needed depending on your industry
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It is absolutely imperative that your business has a visually appealing and functional website that will help generate leads and revenue. Our experienced designers are user experience experts. If we make your website, you can guarantee it will be optimised for search engines
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Google Analytics Training
It is vital to monitor the traffic that is coming to your site and understand how it is reacting. From setting up goals to custom audiences we can make sure you understand how to get the most out of your Google Analytics
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Understanding why you website does not rank well in search engines can be a bit of a headache. Let us fully analyse your site and explain the exact issues which are impinging on your site’s search performance
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Our Proven SEO Process For Edinburgh Businesses
To rank well in search engines a holistic strategy is needed. Different SEO facets need to be connected to maximise rankings, web site traffic and profit.
There is no one size fits all solution with SEO. The amount of work needed depends on the competitiveness of the industry you are in and the type of keywords that you are targeting. For example, it will take less work on our behalf to rank a client for “tree surgeons Edinburgh” than a client looking to rank for the term “mortgage brokers Edinburgh”.
Free Initial SEO Consultation
Building a strong relationship with our clients is at the heart of our company culture. Unlike some SEO agencies in Edinburgh, we like to meet and get to know our clients. The aim of our initial free consultancy is to understand your online business goals and start a strong foundation for a long lasting relationship. Whether it is a quick coffee or you nip round to our office, we like to start proceedings off right with a face to face meeting.
A Full Techical SEO Audit
The first step is to run an SEO audit and conduct a competitor analysis. This tells us what technical issues could be impinging on your sites ranking success. Our advanced auditing software looks factors such as broken pages, on page html, image tags, duplicate content, URL loops, site speed ,schema data and more. The technical audit is combined with a competitor analysis. The competitor research uncovers key aspects such as keyword targeting and rankings, backlink profile and content curation strategy. From the analysis we will have a rough idea of the level or work needed to outrank your competitors. After the audit we will create an SEO road map which is divided into three major sections, technical SEO, on page SEO and offsite SEO.
Techical SEO Fixes
Technical purity is needed for a strong SEO base. We uncover issues such as duplicate content, 404 pages, SSL certificate, pagination, site architecture, site map and page speed. These technical issues are often missed by less experienced SEO’s who focus solely on unique content, keyword research and outreach. But to maximise performance in search engines a strong technical base is needed.
On Page Changes
On Page SEO is crucial to ranking success. Firstly, we undertake an extensive keyword research which uncovers the keywords which are relevant to your services and show buyer intent. From here we make sure your pages have keyword rich title tags, headings, media, well-written content with keyword integration and SEO friendly URL’s.
Building backlinks is still the strongest ranking factor and if done correctly it can sky rocket your rankings. We focus on building high quality backlinks from niche relevant blogs and local sites. Building backlinks has a reputation for being a dangerous form of SEO and Google has clamped down on low quality backlinks from spammy sources. If you are in a medium to high competitive industry you will need high-quality links to rank well. Luckily we are outreach specialists and can find quality links for all industries.
Edinburgh SEO Training Course
We also offer SEO training. Perhaps you have an in house marketing executive that you would like to undertake the SEO work or run the Google ads campaign. We can help you to learn the everyday basics needed to succeed online
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Our SEO Edinburgh Services Checklist
We are often asked what tasks are carried out monthly basis. This curiosity stems from the notion SEO is still very much a dark art. However in all truth not much has changed in SEO strategy over the years. A solid technical foundation combined with great content and niche relevant links should be the meat of any SEO campaign. Of course monthly tasks vary from client to client depending on individual goals, competition level and the current condition of the site.
The list below is an example of the type of tasks which are carried out on a monthly basis
Techical SEO Tasks
One Page & Content
Off Page SEO
Our SEO Reporting Process
We are driven to make sure you understand the value of our service and this is why providing you with a thorough monthly report is very important. Sometimes clients want weekly reports, however SEO improvements are seen in the longer term, meaning week to week reports lack any real insight
Our reports focus on what matters most. This includes keyword rankings, website traffic and most importantly online lead generation. Our reports are thorough but not full of SEO jargon. The report summary will break down the crucial information and leave you impressed with the improvements we have made.
Our reports use comparisons to drive home the measurable progress that has been made. Our reports look at month to month progress but more importantly gage year on year improvements. The reason we prefer to use the year on year comparisons to define improvements is because of seasonality which affects many industries. Year on year reporting conveys the long term positive affects our services have had.
What Do We Report On ?
Our in-depth reports track which keywords are most important to your business
Increases In Organic Traffic
Our report software connects with Google Analytics and pulls in all the user and sessions data.
Using Google Tag Manager and Google Analytics we track online conversions such as form fillouts, button clicks and calls
Local SEO Edinburgh | Ranking In the Google Map Pack
Local SEO and ranking in the Google map pack takes a slightly different strategy to normal SEO tactics. However, appearing in the top three of the maps results is extremely powerful for generating leads.
Our encompassing local SEO strategy starts at the basics. We will create and optimise your Google My Business account. Having a Google My Business account is essential for showing in the map results. From this point we will help you gain positive business reviews and create local citations. Local citations include adding your business to local directories like Yelp, Yell and Hot Frog etc.
If you are still not ranking in the mappack at this point, then we have a couple more specialist local SEO Edinburgh strategies we can implement.
Common SEO Questions From Edinburgh Businesses
Why Do I Need SEO ?
If you are a business that either sells online or has a website that helps your business acquire leads then a well thought out SEO strategy will help increase your online leads. However SEO is just one form of online marketing that your business should be embarking on. In the hyper competitive online environment a multiple channel online marketing approach is always best. Depending on your business supplementary online channels should be utilised including search ads, display ads, social media, LinkedIn ads and Facebook ads. However the advantage SEO has over these channels ,is essentially the traffic is free. Although SEO has its own costs including link placements and creating quality content. In addition SEO can take months to take effect. Despite this for any forward thinking business looking towards the future, a progressive SEO strategy should be part of their masterplan.
How Long Does SEO Take To Work ?
Unfortunately there is no exact answer this. SEO is not an exact science, rather a sweet one. The Google algorithm is constantly updated and the search engine ranking positions are in constant flux. The time taken to gain solid page one results, varies depending on the competition of the niche, the age of your site and the quality of previous SEO work. Great results can take between 3monthes to as long as 18 months for new websites in competitive niches. However last year we averaged between 3 and 6 months to gain first page results.
How Much Is A Monthly SEO Retainer ?
Very much like the last question, there is not an exact answer to this question. This depends on the level of competition you are facing and how much work needs to be done. In Edinburgh small SEO packages for local businesses start at £200 and can go up to £1500. For large ecommerce sites and big brands SEO retainers can be between £2000 and £10000. We don’t offer set SEO packages and we think any SEO agency in Edinburgh that does is highly suspicious. There is no way to gage the cost of an SEO retainer until a full site audit has been undertaken and from there a fair monthly retainer can be negotiated.
What Is The Job Of An SEO ?
The job of an SEO is to make sure your site is seen as search engine friendly and to increase organic traffic to your site. In turn this will increase online leads.
Why Is Our SEO Agency The Best In Edinburgh ?
- We have proven case studies to back our successes for local Edinburgh businesses
- We are a small agency and therefor have low overhead costs. This means you get more bang for your buck from the management fee.
- We believe in face to face meetings and monthly phone calls. We believe we are the most personal SEO company in Edinburgh.
- We are based in the centre of Edinburgh at 5 Rose street ( EH2 2PR) a stones throw away from Waverley station and Princess street. Our local SEO Edinburgh clients often pop in for progress meetings and brain storming sessions.